CRAFT verwelkomt haar eerste partner: Ball Beverage

CRAFT verwelkomt haar eerste partner: Ball Beverage
16 juni 2017 CRAFT

Ball Beverage Packaging Europe is dedicated to helping craft brewers understand that the beverage can, as a packaging format, offers several benefits. 360 degree branding allows for strong stand out on shelf and for brand stories to be brought to life. In addition, the recyclability of the can makes it an attractive medium for craft brewers looking to use a sustainable packaging format in line with their own production values – values that are often shared by the craft beer end consumer.

What our customers say about us:

  • Concrete Cow founder Dan Bonner:To make the move into beverage cans was a big decision that required significant investment, but we were supported by Ball’s Design Team, which made for both a reassuring, as well as enjoyable, experience – from the initial briefing through to concept developments and finally can design proofing and production. Ball is renowned for their work with larger brands globally, but the treatment we received as a local craft brewer with no previous design experience was second to none.”
  • Reuben Crouch, Commercial Director for Hobsons Brewery: “We first met Ball at a craft beer masterclass in 2015, where they educated us on the benefits of the aluminium can as a packaging format. We wanted a new design that appealed to a wider contemporary audience and reflected these new beer styles. Ball took our designs and was able to apply them to aluminium. As well as looking fantastic, the cans are infinitely recyclable, helping us in our quest to become the UK’s most sustainable brewer!”
  • Jesus León, CEO Cervezas Arriaca: “We made this decision recognizing the benefits of the can in terms of sustainability and conservation capacity of liquids. Ball is well known in the industry for their support of craft brewers and we trust them to offer the support and education we need to make this transition.
  • Tommy Eriksson, owner of Southside Brewing Company: “The Ball team were invaluable in providing support and education around the benefits of the can, in what was a big move for the business. Sustainability is important to the Southside Brewing Company and it made sense to use aluminium, enabling us to recycle, reduce waste and do our bit to lower our carbon footprint. We hope the change will encourage other Swedish craft brewers to do the same and we would definitely recommend Ball to help them do so.”

For more information please go to www.ball.com/eu